From a nature-inspired idea to a complete visual identity.

The brief

Morrow is a fictional nature-inspired lifestyle brand. This example shows how to describe a visual identity project with an explicit scope and reviewable deliverables.

Deliverables

• Two initial visual directions with a short explanation.
• One agreed final logo, including colour and monochrome versions.
• Editable source files and exports in the formats agreed in the brief.

Acceptance criteria

Check the final files against the agreed direction, file formats, colour values and permitted uses. Budget, dates and revision terms must be agreed for each actual project; this sample creates no commitment.